Baked By Melissa
Baked By Melissa Web Development
As a Web Developer for Baked By Melissa from 2021 to 2024, I assisted the web team in enhancing the company’s eCommerce site through responsive design, accessibility improvements, and performance optimization. I collaborated with cross-functional teams to deliver UX-focused solutions that improved conversion rates and customer engagement.
Project Overview
Baked By Melissa is a nationally recognized bakery brand specializing in mini cupcakes. As a member of the web team, I was responsible for maintaining and enhancing the functionality and design of their eCommerce platform. My role spanned UX improvements, performance tracking, accessibility compliance, updates, and cross-team collaboration.
🔍 The Challenge
The Baked By Melissa website required continual improvements to meet evolving customer expectations, support seasonal product launches, and remain competitive in the online bakery space. The site also needed better accessibility and performance optimization to improve SEO and mobile conversion rates.
The Approach
- Modernizing UI/UX: I worked closely with designers to implement mobile-first, responsive web pages using HTML5, CSS3, and JavaScript.
- Agile Development: Tasks were managed using Asana. I collaborated in two-week sprints with cross-functional teams (marketing, design, and product), ensuring that all site updates aligned with business goals.
- Version Control & QA: I conducted thorough code reviews using Git and participated in pull requests and issue tracking to maintain high-quality, maintainable code.
- Accessibility Improvements: Applied WCAG guidelines to ensure the site was keyboard-navigable, screen-reader friendly, and visually inclusive.
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